80 Years of Color. Simplified.

Liquid Color

Liquid Color is offered by General Color using a TOTAL SYSTEMS approach. General Color supplies a quality and cost-effective Liquid Color System that creates custom formulas for specific applications and processes. Our Liquid Color Systems feature advanced colorants and additives, the latest in liquid color carrier technology, precision dosing equipment and experienced technical field sales.

General Color’s Liquid Color Systems provide customers cost efficiencies, lower use rates, optimal color dispersion, reduced inventory space, immediate color control, and no heat history on pigments or carriers.

The General Color TOTAL SYSTEMS approach includes:


  • High Performance Pigments
  • Heavy Metal Free (HMF)
  • Transparent and Tints
  • Special Effects
  • Single Pigment Dispersions



  • Anti-static Agents
  • Foaming Agents
  • UV Stabilizers
  • Processing Aids
  • Release Agents
  • Clarifying and Nucleating Agents


Advanced Liquid Carrier Systems

  • High Pigment Loadings for Low Use Rates
  • Long Shelf Life
  • Exceptional Dispersion and Suspension Properties


Precision Dosing and Delivery Equipment

  • Instant and Simple Dosing Adjustments
  • Effortless Color Changes
  • Close-Loop Packaging that Prevents Spills
  • Delivery Systems Designed for any Process


Hands-On Technical Service

  • Assistance with Product Sampling
  • Product and Service Training
  • Process/Equipment Installations


Multi-Functional Formulations

  • Synergistic Packages of Color and Multiple Additives


Download a Design/Color Match Request form.


Design/Color Match Request

Perfect color, price, timing! When color counts, don't order your color through a website. Contact us with your needs and let our outstanding customer service find the right answers

Click here to download a Design/Color Match Request form.