80 Years of Color. Simplified.


It’s time to simplify

Still juggling multiple suppliers for your color needs? Do that today and, face it, you are going to drop the ball on some project! Now more than ever, you need one trusted supplier to deliver the color you need fast! General Color offers a huge range of stock colors and our highly-experienced staff produces custom colors that hit the mark every time.

Dry Color Blends

...have been found to be among the most economical means of coloring plastic materials used by rotational molders, injection molders, blow molders and extrusion molders. Dry Color is an excellent choice for customers producing small or prototype runs. General Color’s Dry Color Blends are micronized to ensure maximum dispersion through the material and our pre-weighed units simplify blending operations and eliminate dust. For those using Dry Color Blends for rotational molding, our processing adds additional grinding to assure uniform pigment dispersion and incorporation into the product. Additionally, special dispersion and anti-static agents ensure a superior colorant for rotational molding.
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Color Concentrates

...are a popular choice for injection molders, blow molders and extrusion molders. Color Concentrate is supplied in non-dusting pellets and contains an abundant concentration of pigment blends in a resin binder system producing the desired color upon being letdown into a natural resin. In addition, Masterbatches are no problem for General Color.
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High Load Color Concentrate

...provides the convenience of conventional color concentrates with the economies of dry color, making it perfect for customers utilizing sophisticated metering technology.
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X-Series Stock Color and Additive Concentrate

...are manufactured using our proprietary universal carrier system and are available in over 60 options. This series offers small minimum orders and is the perfect choice when the same color is run in different resins.
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Liquid Color

...is offered by General Color using a TOTAL SYSTEMS approach. General Color supplies a quality and cost-effective Liquid Color System that creates custom formulas for specific applications and processes. Our Liquid Color Systems feature advanced colorants and additives, the latest in liquid color carrier technology, precision dosing equipment and experienced technical field sales. 
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General Color’s Liquid Systems provide customers cost efficiencies, lower use rates, optimal color dispersion, reduced inventory space, immediate color control, and no heat history on pigments or carriers.

Custom Compounding

...delivers specific properties and performance enhancements. Designed specifically for your application and process, General Color will compound colorants, additives, fillers and extenders to modify a wide range of polymers and deliver them in quantities ranging from one pound to a truckload!

Make your product perfect by utilizing the right mix of our wide range of components:


  • Glass Fiber
  • Glass Bead
  • Aramid Fiber



  • Calcium Carbonate
  • Talc
  • Mica
  • Wood Fiber
  • Wollastonite



  • Flame Retardant
  • Processing Aids
  • Lubricants


To make sure your compound is perfect, General Color uses single- and twin-screw extruders, custom color matching, and toll compounding and blending.

General Color Specialty Compounds and Alloys are available in Natural, Black or Custom Colors.

We manufacture and stock a variety of Specialty Compounds enhanced with a wide range of reinforcements and additives. These value-added products are formulated to deliver performance and appearance attributes to your product.

Need an ABS/PC Alloy with Anti-microbial? No problem. Polypropylene with 20 percent talc? Acetal that is PTFE lubricated? Nylon 6 with 85 percent Barium Sulfate…. the list goes on and on!

Having General Color supply your needs allows you to have one less aspect of your business to juggle, allowing you to maintain a tighter grip on all aspects of your operations!

Wondering which is best for your project? ASK US


The General Color TOTAL SYSTEMS approach includes:

  • Colorants
  • High Performance Pigments
  • Heavy Metal Free (HMF)
  • Transparent and Tints
  • Special Effects
  • Single Pigment Dispersions
  • Additives
  • Anti-static Agents
  • Foaming Agents
  • UV Stabilizers
  • Processing Aids
  • Release Agents
  • Clarifying and Nucleating Agents
  • Advanced Liquid Carrier Systems
  • High Pigment Loadings for Low Use Rates
  • Long Shelf Life
  • Exceptional Dispersion and Suspension Properties
  • Precision Dosing and Delivery Equipment
  • Instant and Simple Dosing Adjustments
  • Effortless Color Changes
  • Close-Loop Packaging that Prevents Spills
  • Delivery Systems Designed for Any Process
  • Hands-On Technical Service
  • Assistance with Product Sampling
  • Product and Service Training
  • Process/Equipment Installations
  • Multi-functional Formulations
  • Synergistic Packages of Color and Multiple Additives

Refined color, price, timing.

When color counts, contact General Color with your needs and let our outstanding customer service team and lab find the right answers and color.