Horizon Color Match System logo

Matching your vision, budget and timing. When color counts.

Our proprietary matching process begins with a select group of pigments chosen based on heat and light stability, dispersion and migration. These pigments serve as the palette for our Horizon Color Match System — assuring we use the right combination targeting all light sources.  On-time, reliable, precisely matched color is our commitment. Our team has the experience and freedom to be flexible and responsive to customer needs – that means match requests received in the AM can often be completed in the PM with our industry leading technology. Our customer’s color concerns are our color concerns.  Fill out a Design Request Form Online Here or Download PDF Form Below today and let us match your color vision.

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Horizon Logo

Color. Simplified.

Matching your vision, budget and timing.
When color counts.

X-Series Stock Color

General Color’s X-Series Stock Color and Additive Concentrate options are the perfect choice when using the same color frequently with different resins. LEARN MORE >


General Color has a team of expansive experts continuously developing additives that enhance your product and its performance. LEARN MORE >

Liquid Color

General Color’s Liquid Color is formed using our trusted Total Systems Approach. We understand that the use of liquid color yields lower costs, ease of handling, and excellent color consistency. LEARN MORE >

Custom Compounding

Resin is crucial to consider in the color matching process, as it can adversely affect the final color. Compounds added are just as crucial to improving the characteristics of these base resins by introducing materials, through mixing and extrusion, that create the same pristine color under different extremes. LEARN MORE >

Dry Color Blends

Dry Color Blends are one of the most economical processes of coloring plastic materials used by rotation, injection, blow molders and extrusion molders. LEARN MORE >

Color Concentrates

Color Concentrates, solid color and additive masterbatches, have been the industry-wide, optimum practice for coloring polymers throughout the globe. LEARN MORE >

High Load Color Concentrates

If you are using sophisticated metering technology, General Color’s High Load Color Concentrates provides the convenience of conventional Color Concentrates in combination with the cost-efficiency of Dry Color. LEARN MORE >

General Color Chemical Co.

PO Box 7, 350 Bridge St.
Minerva, OH 44657
PH: 330-868-4161 Fax: 330-868-5880
HOURS: Monday – Friday, 9 AM to 5 PM

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