80 Years of Color. Simplified.

General Color

Since 1938, we’ve been earning loyal customers with our commitment to relentless quality and outstanding customer service. We have a strong, rich history of working with color as a manufacturer of pellet, liquid and dry color. We also offer customized services such as toll compounding, mixing and blending, additive pelletizing and packaging in our 60,000-square-foot manufacturing facility. Our seasoned professionals understand rotational, injection and blow molding and extrusion processes for plastics. As a family owned business, the team at General Color holds each customer in the highest regard and considers each order an opportunity to partner with you in your success. Our approach empowers our team members with the freedom to be responsive and flexible in meeting the needs of each and every customer with our standard of excellence offering competitive pricing, same-day shipping and rapid color matching services.

We recognize you have many options when choosing a color house and appreciate every opportunity to earn your loyalty. We’ve developed strategic partnerships with leading world sources in color, additives and material handling systems to offer our customers the latest technologies along with decades of experience. It’s all part of our dedication to bring superior services and establish lasting collaboration with customers to better serve you at all stages of development.

A history as rich as our colors.

Remember when family-owned companies set the standard for service? Today, the grandson of General Color’s founder makes sure the company doesn’t stray from its customer-service roots, even as the company’s offerings grow.

In 1938 George C. Gartner founded General Color as a manufacturer of ceramic stains and pigments. With foresight of the oncoming plastics explosion, his son, Carl, added the production of dry color pigments for use in thermoplastic resins in 1959.  The 70s brought expansion and increased manufacturing capacity with an additional 90,000-square-foot building for the growing Plastics Colors Division.  Growth and expansion continued through the 80s and 90s with the addition of a 57,000-sqare-foot shipping and receiving warehouse, an expansive R&D and Quality Control Laboratory as well as the introduction of the X-Series universal concentrates and high load color concentrates.  In 2001, Keith Gartner, grandson of the founder, purchased General Color and continued the growth with the debut of liquid color, and the addition of high-capacity single and twin screw extruder lines for custom compounding.  General Color now focuses exclusively on serving the plastics industry and in 2018 proudly celebrated 80 years of providing color to the world.