80 Years of Color. Simplified.

Continued Excellence

A history as rich as our colors

Remember when family-owned companies set the standard for service? Today, the grandson of General Color’s founder makes sure the company doesn’t stray from its customer-service roots, even as the company’s offerings grow.

1938 – George C. Gartner founds General Color as a manufacturer of ceramic stains and pigments.

1959 – General Color adds production of dry color pigments for use in thermoplastic resins. With knowledge and expertise in color and a strategic location in Minerva, Ohio, this diversification proved to be one of great foresight.

1971- General Color expands by adding a 90,000-square-foot building and ten acres for its growing Plastic Colors Division.

1972 – Color Concentrates are added to General Color’s offerings.

1982 – An expanded Research Development and Quality Control Laboratory is added for the company’s growing plastic customer base. General Color also introduces its X-Series as a universal concentrate.

1992 – A 57,000-square-foot shipping and receiving warehouse is completed.

1996 – The company introduces High Load Color Concentrates for the plastics industry.

1998 – A new high-capacity extruder line goes on line, bringing the total number of extruders to nine.

2001 – Keith W. Gartner purchases General Color, becoming the third generation to lead this family business. Also, the company debuts Liquid Color.

2003 – General Color sells their ceramic division and focuses exclusively on the production and support of plastic colorants.

2007 – The company refocuses its Liquid Color product line with new carrier technology.

2008 – General Color adds new compounds to its product line.

2009 – The company celebrates its 50th year of serving the plastic industry.

2013 – General Color celebrates 75 years of serving color to the World's industries.


Design/Color Match Request

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