80 Years of Color. Simplified.

Big Color Offerings + Small-Business Style = A Perfect Mix

When you need color, what matters? Having the perfect color at the right time.

We’re proud of our long history, wide range of offerings, ability to deliver small to huge orders, and outstanding staff. Yet, we know these elements of General Color mix beautifully to accomplish one goal: Eliminate the hassle when delivering high-quality color. We pride ourselves on being big on offerings while maintaining the customer service of a small company. Since 1938, we have been relentless in meeting the changing needs of the plastics industry and finding ways to make buying our products the easiest entry on your “to-do” list. Dealing directly with General Color allows our customers faster turn-around, friendly pricing and fewer errors. In short, our job is to make your job easier. After 80 years in the color business, General Color provides what you require: Know-how. No excuses.

Refined color, price, timing.

When color counts, contact General Color with your needs and let our outstanding customer service team and lab find the right answers and color.